40% growth in 18 months
Shire Conservatories used Keystone to follow up every enquiry and now run a noticeably tighter pipeline.
Keystone AI: stop losing the leads you already get
Real numbers from real trades
Proof, not promises.
We do not run generic testimonials. Here is what trades have actually done with Keystone in their first 18 months.
£60 spent → £31,000 job won
One extension specialist used the Trade Leads planning letters and landed a single job that paid back the spend 500x over.
Under 60-second response
Every web enquiry gets a reply before the homeowner has finished filling in three more quote forms.
Answered within 3 rings
The AI receptionist picks up while you are on the tools, so no missed call becomes a lost job.
1 cancellation in 18 months
And that one was a retirement. Clients stay because the system pays for itself in the first month.
How it works
From "is my area open" to more booked jobs in 4 steps.
- 1
Check
Enter your postcode. We confirm in 30 seconds whether your trade and area is still open.
- 2
Set up
We wire your phone, forms, website, CRM, review widgets and inbox in 30 days. You do nothing.
- 3
Respond
Every call answered. Every enquiry replied to in 60 seconds. Every quote followed up automatically.
- 4
Grow
More booked jobs, more 5-star reviews, more referrals, less admin. Your area stays protected.
487
Calls Answered This Month
23
Active UK Construction Businesses
£180K
Jobs Booked Through Keystone AI
4.9/5
Average Client Rating
Updated in real-time
🇬🇧 UK-based businesses only
✓ GDPR Compliant
✓ No long-term contracts
Stop losing the leads you already get
The leads are already calling.
Most of them never get a quote.
Missed calls while you're on the tools. Quotes you'll send "tomorrow". Reviews you keep meaning to ask for. Old enquiries nobody followed up. Sound familiar?
None of it is your fault. You're a builder, not a call centre. But every week it quietly costs you jobs, evenings, and peace of mind, and most trades are losing £30k to £60k a year before they even notice.
Keystone plugs the leak. Every missed call is answered, every enquiry is followed up within 60 seconds, every job is tracked, and every happy customer is asked for a Google review, automatically, while you're on site.
60-second AI response. Unified inbox for every channel. Digital proposals with e-signatures. Payment collection built in. Everything you need to win more of the work you already attract, without spending evenings catching up on admin.
Proof from trade businesses
Real outcomes from UK trade businesses running Keystone OS.
+40%
growth in 18 months
Shire Conservatories
Keystone OS replaced ad-hoc admin with instant response, follow-up and reviews.
£31,000
single job from £60 spend
Extension specialist
One planning-letter campaign, one application, one signed contract.
17
missed calls recovered / 30 days
General builder (illustrative)
Average across early Keystone clients in their first month live.
4.9 ★
average review score
Across active clients
Automated review requests sent the moment a job is marked complete.
See It In Action
Don't just take our word for it. Watch real demos and hear actual AI conversations.
See how trades manage leads, jobs and follow-ups — all from their phone
AI Phone Conversation
Hear how our AI handles a real customer enquiry
Sample Transcript:
Customer: "Hi, I need a quote for a kitchen extension" AI: "Of course! I'd be happy to help. Can I get your name and bes...
Mobile App Demo
See how you manage leads, jobs and follow-ups from your phone
- ✓Manage leads on the go
- ✓Instant push notifications
- ✓Track jobs from site
- ✓One-tap follow-ups
Trade Leads Demo
See how to find local planning applications and contact homeowners
- ✓AI-filtered planning applications
- ✓Interactive map view
- ✓One-click letter campaigns
- ✓Exclusive area coverage
Want a personalised demo for your business?
Watch Demo NowThe Keystone OS Components
One System. Every Lead Captured. Every Job Tracked.
Six components. One platform. They talk to each other so you don't have to. (No patchwork. No chaos. No "which app was that in?")
What trades are saying
Real builders. Real results.
Roofing
"We were losing calls after 18:00 and on weekends. Now every lead gets a reply in under a minute. Booked appointments went from 20% to 55% in three months."
James McCarthy
Owner, McCarthy Roofing
Birmingham
Windows
"The CRM transformed how we track jobs. Everything flows from quote to completion without manual updates. Our quote turnaround time dropped from 5 days to same day."
Sarah Thompson
Managing Director, Thompson Windows
Manchester
General Building
"Managed social posts showcase our work every week. Clients see proof before they call. Referrals doubled after we added the automated review system."
David Chen
Director, Chen Construction
London
Landscaping
"The instant response service means we never miss a hot lead. Even when we're on site, enquiries get handled. Best ROI of any marketing we've done."
Michael Roberts
Owner, Roberts Landscaping
Leeds
Conservatories
"Client portal keeps everything organised. Photos, quotes, and approvals in one place. No more chasing files or lost emails. Clients love it too."
Lisa Williams
Operations Manager, Williams Conservatories
Bristol
Joinery
"Monthly KPIs show exactly what's working. We know our contact rate, booking rate, and conversion rate. Made better decisions in the first month than the whole previous year."
Tom Anderson
Owner, Anderson Joinery
Edinburgh
One trade per postcode
Why give your competitor the system that stops them losing leads?
One trade. One postcode district. That's it.
Keystone only works with one trade per postcode district. One roofer in B1. One builder in M14. One groundworks firm in LS6. No shared leads. No overlap. No competitor running the same playbook in your patch.
When your district's claimed, the door closes. Whoever signs first gets the 60-second response, the automated quote follow-ups, the review engine, and the area protection. Everyone else in your trade is locked out for as long as they stay subscribed.
Check your postcode in 30 seconds. If it's still open, it's yours. Read how the rules work in plain English on the area protection page.
Free postcode check. No obligation. Single postcode districts only, no national lockouts.
Pricing built for UK trades under £5m
One won job pays for the year.
From £249 a month. Most trades recover the full annual cost from a single extension, roof, or new-build job they would otherwise have lost to a missed call or slow quote.
What you save
£30k–£60k a year
Recovered from missed calls, slow quotes, and forgotten follow-ups, before you add a single new lead source.
What's included
Full setup, no extras
Website, CRM, unified inbox, 60-second AI response, digital proposals, payments, review automation, and reporting.
Why it pays
Built for £500k–£5m firms
No agency retainers, no patchwork of tools, no per-seat fees. One platform, one price, area-protected.
✓30-Day Performance Guarantee
✓£195 setup, £249/mo from
✓Area-protected from day one
See packages and pricing
Not sure what you'd recover? Run the 60-second loss calculator first.
Before vs After The Keystone OS
Right Now, You're Leaking Money.
Here's Where, and How We Stop It.
Four real problems costing UK trades £12,000 to £48,000 a year. Each one solved. (We've done this 180+ times.)
✕
Problem
You finish the job. Phone's rung four times. Two voicemails. By the time you call back tomorrow, one's already booked the bloke down the road. That's £8k of work, gone. This week. (And it's happening every week, to the tune of £12k to £48k a year.)
✓
Solution
Keystone OS picks up in under 60 seconds. Every call. Every form. Every Facebook message. The lead gets a real conversation, the job gets booked, and you get a clean summary in your inbox.
→ 100% lead capture. Zero effort from you. Money stops walking out the door.
✕
Problem
It's 9pm. You should be with the kids. Instead you're hunched over a laptop chasing a £4k invoice from three weeks ago, retyping a quote, and trying to remember what that customer in Telford asked for.
✓
Solution
One system. Quote, sign, pay, follow up. It runs itself in the background while you're on the tools. Your evenings come back. So do your weekends.
→ 8 to 12 hours back every week. Spend them on paid work. Or don't work at all. Your call.
✕
Problem
The bloke down the road keeps nicking your jobs. Not because he's better. Because he answers his phone faster and quotes the same day.
✓
Solution
Absolute Area Exclusivity means once you're in, he can't be. One trade. One area. One winner. He stays on voicemail. You take the work.
→ You become the only firm in your area running this. They're locked out. Permanently.
✕
Problem
You do brilliant work. Always have. But online, you've got 11 reviews, the last one from 2022, and a website that looks like 2014 was a good year.
✓
Solution
The reputation engine asks every happy customer for a Google review the moment the job's signed off. Unhappy ones get caught privately, before they ever hit the public.
→ 4 to 12 fresh 5-stars a month. Trust builds itself. Customers turn up already sold.
What You're NOT Risking
We back our service with guarantees you won't find anywhere else.
30-Day Setup Guarantee
If all systems aren't up and running within 30 days, we'll refund your setup fee. We can't guarantee lead traffic from a standing start.
Cancel Anytime
Month-to-month. No lock-ins. Systems stay with us, but you can leave anytime with 30 days' notice.
No Lead Promises
We don't guarantee traffic. We guarantee the systems work. You use them to capture more of what you're already getting.
UK-Based Support
Real people in the UK. Not offshore call centers. Replies within 2 hours.
Try risk-free for 30 days. You've got nothing to lose except missed calls.
Work we've done
Real websites for real trades. See what you'll get.
Trusted by UK construction firms
Professional standards, secure infrastructure, UK based support
All systems meet UK GDPR and data security standards. Your clients' data stays private.
FCA Regulated
Insurance partner regulated by Financial Conduct Authority
UK Based
Team and support based in United Kingdom
60 Second Response
Average lead response time under one minute
GDPR Compliant
Full compliance with UK data protection laws
Secure Infrastructure
Enterprise grade security and encryption
Built for your trade
Pick your trade. See the system built around it.
Same Keystone OS underneath. Different language, different examples, different proof — because a roofer’s job sheet isn’t a sparky’s.
- AI lead system for UK builders
- AI call answering for UK electricians
- Emergency call capture for UK plumbers
- Lead response system for UK roofers
- Booking system for heating engineers
- 24/7 enquiry capture for gas engineers
- Lead system for UK kitchen fitters
- Lead system for UK bathroom fitters
- Quote system for UK landscapers
- Lead capture for UK window fitters
- Booking system for solar installers
- Lead system for EV charger installers
Don’t see your trade? Browse all 38 trade pages.
Most read this month
The pages other UK trades read first.
Three columns. Pick the one that sounds like your week.
Solve the problem
Win more reviews
Honest answers
The questions every trade asks before they sign up.
Frequently Asked Questions
How It Works
Setup & Timing
Pricing & Contracts
Results & Performance
See how much you're losing in under 2 minutes
Free, AI-personalised report. No call required. Then check if your area is still open before a competitor takes it.