Case studies

    Real results from UK trades.

    Window Fitter - 3-Person Team, Shropshire

    PVC windows & doors specialist

    4 months with Keystone

    The Challenge

    Missing 60% of evening calls, losing £4-5k per week in potential work

    Results Achieved

    Contact within 60s: 92% (up from 35%)
    Booking rate: 54% (up from 28%)
    New monthly reviews: 9 (up from 1-2)
    Average job value: £3,200
    Additional monthly revenue: £18,400

    ROI: 6.2x in first 6 months

    Week-by-Week Progress

    Week 1Week 4Week 8Week 12Week 1605500110001650022000
    • Monthly Revenue (£)
    • Leads/Month
    "

    We were losing jobs to competitors who answered faster. Now we're the ones getting called back. The instant response pays for itself every single week.

    — David M., Owner

    Roofing Contractor - 12 Operatives, Cheshire

    Pitched & flat roofing, commercial & domestic

    7 months with Keystone

    The Challenge

    Quotes taking 5-7 days, 40% no-shows on appointments, zero referral system

    Results Achieved

    Quote turnaround: 2 days (down from 5-7)
    No-show rate: 12% (down from 40%)
    Monthly referrals: 3-4 (up from 0)
    Review rating: 4.8 stars (up from 4.1)
    Win rate on quotes: 68% (up from 52%)

    ROI: 4.1x over 7 months

    Week-by-Week Progress

    Month 1Month 3Month 5Month 7020406080
    • Quote Win Rate (%)
    • No-Show Rate (%)
    "

    The CRM keeps us organised across multiple crews. We're quoting faster, showing up more reliably, and clients are actually telling their mates about us now.

    — Sarah T., Director

    Groundworks & Landscaping - Solo Operator, Kent

    Patios, driveways, garden walls

    3 months with Keystone

    The Challenge

    Can't answer phone on site, losing leads to bigger firms, no online presence

    Results Achieved

    Evening leads captured: 95% (up from 0%)
    New website leads: 12-18 per month
    Average project value: £4,800
    Booked 6 weeks ahead (up from 2 weeks)
    Additional monthly revenue: £14,200

    ROI: 9.1x in 3 months

    Week-by-Week Progress

    Week 1-2Week 3-4Week 5-8Week 9-120400080001200016000
    • Monthly Revenue (£)
    • Leads/Month
    "

    I'm just one bloke with a digger. Thought CRM and websites were for big companies. Turns out it's exactly what I needed to compete. I'm turning work away now.

    — Tom H., Sole Trader

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