CRM and automation that fits the way you win work

    Capture every lead, book faster, and keep jobs moving with simple pipelines, reminders, and a client portal.

    UK based support
    Clear setup plan
    Monthly KPIs

    TL;DR

    Construction-specific CRM with visual pipelines, booking forms, automated follow-ups, client portals, and quote tracking. Designed around how builders actually work, not generic sales templates.

    Key Points

    • Pipelines mirroring your workflow: new lead, booked, quoted, won, completed
    • Booking pages, confirmations, and SMS reminders built in
    • Client portal for messages, files, photos, and e-signatures
    • Automated dedupe, tagging, quote chasers, and task creation
    • Reviews and referrals triggered automatically on job completion
    • Three tiers: Start (£19.99/mo), Thrive (£49.99/mo), Pinnacle (£89.99/mo)

    What It Does

    The Automation CRM organises your leads, bookings, quotes, and jobs in visual pipelines that mirror your actual workflow. It captures every lead from phone, form, or referral, routes them to the right stage, and triggers follow-up actions automatically.

    You get booking pages, quote templates, invoicing, SMS and email sequences, photo and document storage, client portals, and live dashboards showing conversion rates at every stage. Everything updates in real-time and is accessible from desktop or mobile.

    Why It Matters to Construction Firms

    Most small construction firms use spreadsheets, notebooks, or generic CRMs built for sales teams. This creates chaos: leads slip through, follow-ups are forgotten, and there's no clear view of pipeline health or bottlenecks.

    A purpose-built CRM designed around bookings and site visits ensures nothing falls through the cracks. It shows exactly where each job sits, what action is needed next, and which leads are going cold. This clarity drives better conversion rates and faster cash flow.

    How It Works

    1. 1. Lead enters the system: From phone, form, referral, or manual entry.
    2. 2. Deduplication check: System checks if the contact already exists to avoid duplicates.
    3. 3. Auto-tagging applied: Service type, location, and source are tagged automatically.
    4. 4. Pipeline assignment: Lead enters the "New Lead" stage and follow-up tasks are created.
    5. 5. Booking offered: SMS or email with booking link goes out within minutes.
    6. 6. Survey booked: Lead moves to "Booked" stage. Reminder sequence starts.
    7. 7. Quote sent: After survey, quote is generated from template and emailed with tracking.
    8. 8. Follow-up chasers: If no response, automated chasers go out on day 3, 7, and 14.
    9. 9. Job won: Lead moves to "Won" stage. Job file opens with document and photo storage.
    10. 10. Completion triggers: Job marked complete triggers review request and referral prompt.

    What you get

    Pipelines that mirror your jobs

    Stages for new lead, booked, quoted, won, and completed. Drag and drop. Filters for area and crew.

    Forms and booking

    Lead capture forms, booking pages, confirmations, and SMS reminders.

    Automations that save time

    Deduplicate contacts, tag by service, start reminders, and create tasks on stage change.

    Client portal

    Secure area for messages, files, photos, and e-sign documents.

    Quotes and invoices

    Templates with items and VAT. Send, track views, and trigger chasers.

    Reviews and referrals

    Job completion triggers review requests. Happy clients see a referral link with rewards.

    Why it works for construction

    Built around bookings and site visits

    Simple SMS and email sequences

    Photos and documents tied to the job

    Clear ownership for tasks and follow ups

    Mobile friendly for crews

    How it works

    1

    We map your current steps for lead to job to review

    2

    We build your pipeline, forms, emails, and SMS

    3

    We connect calendars and set booking slots

    4

    We test the end to end flow with 3 sample jobs

    5

    We train the team and go live

    KPIs we report

    Contact rate in 5 minutes

    Appointment rate

    Lead to quote days

    Quote to close rate

    Reviews per month and average rating

    Referrals per month and close rate

    Integrations

    We connect the CRM to the tools you already use.

    Email and calendar

    Telephony and call tracking

    Payments

    Cloud storage for photos and files

    Forms on your website

    Plans that scale with you

    Try any plan free. No long contracts.

    Best for new setups

    Start

    £19.99/mo

    Billed monthly. Ex VAT.

    • 1 pipeline with 5 stages
    • Lead form and booking page
    • Confirmations and SMS reminders
    • Client portal and 3 email templates
    • Monthly KPI email
    Most Popular
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    Thrive

    £49.99/mo

    Billed monthly. Ex VAT.

    • Pipelines for sales and jobs
    • Deduplicate and auto tagging
    • Quote chasers and no show recycle
    • Review and referral flows
    • Monthly review call with actions
    For multi-team firms

    Pinnacle

    £89.99/mo

    Billed monthly. Ex VAT.

    • Multi location routing
    • Staff roles and permissions
    • Photo and document capture workflows
    • Finance pre screen handoff
    • Quarterly split tests

    GBP prices are rounded to end with a 9. They reflect a 20% uplift on listed plan levels after currency conversion. Final billing and taxes may vary.

    Frequently Asked Questions

    How long does CRM setup take?

    Typically 7–10 working days. We map your workflow, build pipelines, create templates, integrate tools, test with sample data, and train your team before go-live.

    Can I import existing leads and contacts?

    Yes. We support CSV imports from spreadsheets or exports from other CRMs. We clean, deduplicate, and map your data during setup.

    Is it mobile-friendly for teams on site?

    Yes. The CRM works on mobile browsers and includes photo upload, status updates, and task completion for crews in the field.

    Can multiple team members use it?

    Yes. All plans support multiple users. Higher-tier plans include role-based permissions and team assignment features.

    What integrations are available?

    We integrate with Google Calendar, Outlook, popular payment gateways, cloud storage (Dropbox, Google Drive), and website forms.

    How do quote templates work?

    Create templates with line items, VAT settings, and terms. Populate with job details, send via email or client portal, and track when viewed and accepted.

    Can I customise the pipeline stages?

    Yes. We configure stages to match your process during setup. You can add, remove, or rename stages at any time.

    How do SMS and email sequences work?

    Sequences trigger automatically based on stage changes or time delays. For example: booking confirmed → reminder 48h before → reminder 2h before.

    What reports and dashboards are included?

    Live dashboards show leads by stage, conversion rates, average days in each stage, booking rates, quote values, and won/lost analysis.

    Can clients access their job information?

    Yes. The client portal gives customers secure access to messages, documents, photos, quotes, invoices, and e-sign contracts.

    How does photo and document storage work?

    Upload photos and files directly to job records via mobile or desktop. Organise by job stage. Share via client portal or email.

    What happens if I need changes after go-live?

    All plans include ongoing support. Higher tiers include monthly review calls where we implement tweaks and optimisations.

    Is there a limit on contacts or jobs?

    No limits on contacts. Higher-tier plans support more pipelines, automations, and team members.

    Can I export my data if I cancel?

    Yes. You own your data. We provide CSV exports of all contacts, jobs, and records upon request.

    Ready to tidy your pipeline and book faster

    Start a free trial